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Follow the 4 U’s of copywriting. According to David Ogilvy, a famous copywriter, “On the average, five times as many people read the headlines as read the body copy.”.
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About Your InstructorPam Foster is the Director of Copywriting Training for AWAI, the world’s leading provider of online and live copywriting training and business-building programs. She’s been a member of AWAI since 2005, and is a frequent speaker at their live training events.
Because great copywriting borrows from psychology. How startup marketers and copywriters become the most profitable people in the room.
Copywriting tutorials. COPYWRITING How to write headlines.
How to evergreen your course sales A 3-part copywriting process for newbies. OPTIMIZATION How to optimize a headline
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